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Marketing Land’s latest edition of the “Enterprise Local Marketing Automation Tools 2015: A Marketer’s Guide” examines the market for local marketing automation platforms and the considerations involved in implementing these tools in your business.

Locally targeted ad spending by US national brands will grow from $54.4 billion in 2014 to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile devices to shop locally.

This free 39-page guide examines the critical elements for local marketing success and current trends in enterprise local marketing automation, including omni-channel marketing, tag management and mobile measurement and optimization. It also includes profiles of 20 leading local marketing automation vendors, pricing charts, capabilities comparisons and recommended steps for evaluating and making an informed purchase.